E-Commerce for Africa

E-commerce: Africa on the Move

L’Afrique vit une véritable révolution culturelle portée par la tech. Le numérique bouleverse les codes traditionnels de la création, de la diffusion et de la monétisation des contenus. Dans le gaming, la musique, le cinéma, le design et les arts visuels, de nouveaux modèles émergent, hybrides et connectés, portés par des talents qui redéfinissent les frontières de la créativité africaine.

Thanks to blockchain, NFTs, Web3, and the Metaverse, African creators now have access to tools for economic independence, direct monetization of their works, and unprecedented global visibility. Innovation becomes a powerful ally of culture, offering opportunities for growth, export, and global influence.

At BIGTECH 2025, this theme highlights the convergence between technology and artistic expression, and asks:
How are platforms, digital ownership, generative AI, and immersive realities redefining the future of creative industries?
What roles do artists, developers, producers, investors, and institutions play in this rapidly evolving ecosystem?