BIGTECH Africa: Africa answers the call of tech giants.

 By the editorial team of BIGTECH Africa.

From a spectator Africa to an actor Africa...

In recent years, Africa has fully entered the digital era. A historic shift accompanied by the massive presence of tech giants—Google, Microsoft, Meta, Amazon, among others—on the continent. For some, a major economic opportunity; for others, a strategic zone of influence, Africa is now a priority expansion ground for these multinationals.

But amid this rapid and sometimes unbalanced dynamic, a central question emerges: how can Africa reclaim control of its digital destiny?
It is this question that BIGTECH AFRICA addresses.

An initiative born from urgency

Africa no longer wants to be just a digital consumption ground. It wants to be a driving force.

Africa no longer wants to be just a digital consumption ground. It wants to be a driving force.

Tech is reshaping Africa.

The context is clear. In 2021, over 2 billion dollars were invested in African startups. Mobile connections have multiplied, smartphones have become accessible, and digital entrepreneurship is experiencing spectacular growth, from Lagos to Nairobi, through Tunis and Kigali.

In this rapidly evolving landscape, major technology companies have recognized the continent's potential. Data centers, innovation hubs, coding training programs: initiatives are multiplying. But under what conditions? And for what development model?

A place to debate, decide, and act.

This is where BIGTECH AFRICA comes in, aiming to become the crossroads for all stakeholders in Africa's digital landscape: policymakers, innovators, investors, regulators, researchers, community actors…

BIGTECH Africa does not impose a vision; it gives Africa a voice.

Innovation, inclusion, independence.

Beyond debates, BIGTECH Africa is also an accelerator of ideas and opportunities. It highlights African solutions to African challenges: fintech, e-health, smart agriculture, digital education, cybersecurity… The event showcases local initiatives and opens the door to fairer and more balanced partnerships with major companies in the sector.

It is not only about attracting investments but, above all, about ensuring their impact is sustainable, equitable, and controlled by Africans themselves.

An event rooted in its time.

While digital divides persist, data governance issues become critical, and geopolitical tensions around digital technology intensify, BIGTECH AFRICA arrives at the right time. Africa no longer wants to endure the technological revolution. It wants to lead it, according to its own rules, with its own strengths.

BIGTECH Africa embodies a new way of thinking about the relationship between the continent and tech giants. It is not just an event. It is a strong signal. That of a continent that refuses to be on the periphery of global technological decisions and intends to fully play its role in building the world's digital future.