Bridging Sustainable Marketing, Education, and Advocacy

As an academic and consultant, I combine sustainable marketing and communication strategies with a strong commitment to climate action, education, and inclusivity. My work focuses on raising awareness, fostering critical thinking, and driving meaningful change in businesses and local communities through consulting, advocacy, and academic leadership.

I believe in marketing as a force for good. When strategically applied, marketing goes beyond just generating profits; it can educate, inspire, raise awareness, and create lasting change that drives sustainability and empowers communities.

This belief aligns with my commitment to Education for Sustainable Development (ESD), where I work to integrate sustainability principles into education and urban development, helping foster more greener and inclusive cities. As a Board Member of the Tunisia Building Council and Lead of the Alliance for Green Schools Program, I actively advocate for the integration of sustainability in education systems and urban policies.